Piccolo Card, the Piccolo Teatro’s loyalty programme allows spectators to collect points through the purchase of tickets and
subscriptions and access special promotions through the website piccoloteatro.org.
This year collecting points is easier and faster: you can have a € 5.00 ticket with 15 points.
The Piccolo Card is virtual and free. To have one takes just a few moments, a valid email address and a name. The Card is activated within 24 hours and allows you to begin earning points immediately and access promotions straight away. Find out how!
Online Purchases
If you already purchase from the Piccolo’s website you can continue to use your own email address and existing account. After the first purchase of a ticket for a show or a subscription, an email will confirm the successful activation of the Piccolo Card, with all of the indications regarding use and the balance of points, which can be regularly checked via your personal profile by logging on to the site.
Offline Purchases
If you buy tickets or subscriptions via the box office, or by telephone, and you are not already registered on the website, all you need to do at the first purchase is provide a valid email address. You will receive a confirmation email which will guide you through the process of registering on the website, where you will be able to check whenever you want your balance of points and access promotions.
For successive purchases via the box office, please remember to always give your email address or the name associated with the Card in order to allow the assignment of points relative to the tickets or subscriptions purchased.
The points will be visible on your personal profile 24 hours from the moment of purchase.
How to earn points
Buying tickets
By buying tickets for shows (among those included in the points programme) it is possible to earn between 1 and 3 points, according to the type of show: Tickets from the Hosted Production Series are worth 1 point. Tickets from the Production Series are worth 2 Points, and tickets from the Festival series earn 3 points.
On your personal profile the section Active Points will indicate your available points balance for the purchase of €5 tickets via the website. Once you have reached a balance of 15 active points you can access the promotion.
Tickets purchased with points and tickets bought via “last minute” promotions on the website do not earn extra points.
Tickets purchased with points or vouchers and tickets available via special promotions (OreSette, ViviMilano, special reductions and promotions received from comunicazione@piccoloteatromilano.it) will not contribute to the rewarding of additional points.
Buying subscriptions
More points can be earned by purchasing subscriptions, according to the type chosen:
Quartetto: 4 points
Classic: 6 points
Classic Più: 8 points
Passport: 10 points
Quartetto Oro: 6 points
Classic Oro: 8 points
Classic Oro Più: 10 points
Passport Oro: 12 points
As for the purchase of tickets, for subscription holders not yet registered on the website, at the moment of purchase at the box office or via the box office line it is sufficient to provide a valid email address and follow the instructions received via email-
The points will be active 24 hours after purchase. If you have already purchased a subscription and have not yet communicated your email address, it will still be possible to complete registration. All you have to do is communicate the code for the subscription purchased and a valid email address either directly at the Teatro Strehler box office or by calling the box office line.
Subscriptions purchased via special offers will not earn Piccolo Card points.
One Piccolo Card, three levels
Loyalty points
To further award the spectators of the Piccolo, this year the Piccolo Card has three levels: Foyer, Stalls and Stage.
All of the points accumulated with the new Piccolo Card, including those used for the purchase of €5 tickets, will remain visible on your personal profile, indicated as loyalty points.
With the loyalty points you can access the different levels of the Piccolo Card which will allow you to earn points even more quickly.
Piccolo Card Foyer (from 1 to 34 loyalty points)
Activated with the first purchase, each ticket earns 1 to 3 points.
Piccolo Card Platea (from 35 to 69 loyalty points)
Each ticket purchased earns from 2 to 4 points.
Piccolo Card Palcoscenico (from 70 loyalty points)
The highest level of the Piccolo Card, each ticket purchased earns from 3 to 5 points.
Piccolo Card Foyer
Italian shows: 1 point
Productions of the Piccolo: 2 points
International shows: 3 points
Piccolo Card Platea
Italian shows: 2 points
Productions of the Piccolo: 3 points
International shows: 4 points
Piccolo Card Palcoscenico
Italian shows: 3 points
Productions of the Piccolo: 4 points
International shows: 5 points
Upon reaching the second and third level, an email will inform you of the change of category.
The points relative to the purchase of subscriptions do not vary according to the levels of the Piccolo Card.
The points earned and the levels reached are valid until June 2021.
Special Promotions
By checking the website regularly, you can see the performances associated with special Piccolo Card promotions: purchasing shows on the dates indicated can earn you extra points, as well as the points earned according to the type of show and the category of Piccolo Card reached.